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3957 Yosemite Ave. S.
Minneapolis, MN 55416
phone: (612) 314-5260

Color Basics

The basics of color? Well, in fact, there’s no such thing. Of all the challenges involved with professional design, color is often at the top of the list. Did you know that a red is not a red is not a red? Even when red is red? Confused? We don’t blame you. Color will render or appear differently under various conditions and within various media, even when the value of that color is, from a mathematical perspective, the same for each occurrence. A basic understanding of this fact will help you better plan your color choices and expectations.

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