Search Engine Optimization
Search Engine Optimization, or SEO, is no doubt one of the big phrases you’ve been hearing lately. Another may be Pay-Per-Click, or PPC, advertising. Are either of these options right for you? Well, that depends on what you want your website to do for your business. If your business is dependent on people finding you directly through the Internet, then an SEO strategy or PPC campaign is certainly the right thing. If your website serves primarily as an informational piece in support of additional marketing or advertising efforts, then stick with the basics and avoid the added expense and maintenance.
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