Old-School Print Design With a New-School Look
Red Leaf’s original passion is print design. In fact, it’s how we got our start — before such things as websites even existed. Over the years, we’ve done a little bit of everything. Business cards and stationery. Ads. Direct mail campaigns. Brochures. Catalogs. Flyers. And much, much more.
Color Acronyms
CMYK. PMS. RGB. These are just a few of the myriad of acronyms used to designate various color modes or systems within the graphics industry. CMYK stands for Cyan, Magenta, Yellow and Black — the four core inks used in 4-color process printing. PMS stands for Pantone® Matching System, a proprietary color system also used primarily in printing. For RGB, the letters stand for Red, Green and Blue — the three core colors used by video display devices such as a computer monitor. Is it important that you know all of the differences and nuances between these and other color systems? Probably not. But your creative team definitely should.